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4Select
Functional training room with a rig and medicine balls

Compare approaches

One system vs separate tools for your club

Many clubs run a CRM, an email tool, WhatsApp, web forms and a booking tool side by side. One system, Dialanta, with one team behind it keeps leads, conversations and members in the same place.

Every handover between tools is a place to lose a lead.

The difference

A stack or a system

A stack of separate tools can work, and each tool may be strong. The cost is in between them: data is split, someone has to copy information across, and nobody sees the whole path from lead to member.

A single system keeps the lead, the messages, the appointment and the member record in one place. One team that works in that system can see what happened and what to do next.

Side by side

Separate tools or 4Select.

  • Lead data

    Separate tools
    Spread over forms, inboxes, chat and spreadsheets.
    4Select
    One lead record in Dialanta.

  • Follow-up

    Separate tools
    Manual, or built from connections between tools.
    4Select
    Leads are answered within minutes from one place.

  • Handovers

    Separate tools
    Between tools and between people.
    4Select
    One system and one team.

  • Reporting

    Separate tools
    Pieced together from several exports.
    4Select
    One set of reports from lead to member.

  • Maintenance

    Separate tools
    Several logins, contracts and updates.
    4Select
    Included in the monthly plan, set up by 4Select.

  • Fit with your club

    Separate tools
    Flexible, but you stitch it together.
    4Select
    Built for fitness clubs, with a specialist running it.

General comparison, not a claim about any specific company.

When each fits

Choose by what your club needs.

Separate tools fit if...

  • You already have a stack that works and someone who maintains it.
  • You want to choose each tool yourself.
  • You have only a few leads a month and simple follow-up.

One system fits if...

  • Leads or messages get lost between tools.
  • You cannot see which marketing leads became members.
  • You want one team and one login instead of several suppliers.

How 4Select does it

How 4Select does it

Dialanta is the system: lead manager, AI message agent, calling, forms, website chat, reporting and, in 4Select Club, the member app, Hub and On Demand. 4Select is the specialist team that sets it up and runs it with you.

After the one-off €5,999 Foundation, 4Select Grow is €999 per month and 4Select Club €1,199 per month, excluding ad budget and cancellable monthly. There is no separate software contract to manage.

  1. 01Set-upIn the Foundation, Dialanta is set up and connected to your website and channels.
  2. 02Leads in one placeForms, chat, calls and messages land in the same lead record.
  3. 03Follow-upLeads are answered within minutes and tracked until they join or drop out.
  4. 04ReportingOne view of leads, appointments, members and revenue.

FAQ

Quick answers.

Growth system vs marketing Specialist vs general agency Dialanta Lead follow-up

Four pillars

Three pillars, choose Grow. All four, choose Club.

Strategy, marketing, sales and retention, run as one connected system.

4 pillars

  • Strategy
  • Marketing
  • Sales
  • Retention

3 pillars

  • Strategy
  • Marketing
  • Sales

  1. 01Strategy

    We define your local positioning, restructure your pricing and memberships for higher margins, and steer your growth monthly on real numbers.

    How we do it

  2. 02Marketing

    We build and run high-intent Meta Ads and Google Ads campaigns, optimise your Google and AI search visibility, and turn your website into a qualified lead engine.

    How we do it

  3. 03Sales

    Dialanta's AI agents contact every lead within 60 seconds via WhatsApp and phone, while we train your team with structured tour-to-sign-up playbooks.

    How we do it

  1. 04Retention

    We launch your branded member app, enable cross-club access via Dialanta Hub, add home workouts via Dialanta On Demand, and flag at-risk members before they cancel.

    How we do it

See how 4Select grows your business in under 3 minutes

Cross-trainers in a row by large windows

Next step

Ready to grow your business in members and revenue?

We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.

See pricing
  1. 15-minute video callFree and without obligation.
  2. We look at your numbersLeads, show-up rate and retention.
  3. No sales pitchYou leave with at least two growth points you can use right away.

Territory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.