Member data that tells you who will leave next
4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium keep members longer by reading attendance and churn data and acting on what it shows. 120+ clubs and locations work with 4Select, and members stay on average +5 months longer.
Included in
Data analysis turns visits, bookings and cancellations into clear signals about your members.
- For whom
- Gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium
- What you get
- 4Select reads your member data and shows who is at risk and what keeps members.
- How long
- Ongoing, with a monthly check of the numbers
- What Dialanta does
- Retention radar with attendance and risk signals
The problem
The signs are in the data, but nobody reads them
A member who stops visiting rarely says so. Visits thin out, classes are skipped, and one day the direct debit is cancelled. The signals were there weeks earlier, but nobody looked.
Reports full of numbers do not help unless someone turns them into action.
What the 4Select consultant does
People do the work. The system runs it.
4Select is the carpenter. Dialanta is the hammer.
The 4Select consultant
- Reads attendance and cancellation data every month
- Finds the groups of members who leave first
- Writes down the early signs of leaving for your club
- Turns the findings into actions for your team
Runs in 
- Retention radar with attendance and risk signals
- Member lifetime value per group
- Monthly churn report
How 4Select does it
Connect the data, find the patterns, act on the signals
4Select reads the data your club already produces and picks the few measures that predict who stays and who goes.
The findings drive your member engagement and churn prevention, so every insight ends in an action.
- 01
Connect the data
Visits, bookings, payments and cancellations are brought together per member.
- 02
Find the patterns
We look at what members who stay have in common, and what leavers did before leaving.
- 03
Set the signals
A few clear signals flag members who need attention.
- 04
Report and act
You get a short report with the actions your team should take.
Outcomes we steer
The numbers we report.
Retention is judged by how long members stay. These numbers are tracked and reported, not promised.
- Average membership length
- Months a member stays, followed over time.
- Members at risk
- Members whose visits are fading.
- Cancellation reasons
- Why members leave, grouped so you can act on it.
“A great and enjoyable collaboration. Quick response times, clear communication, and proactive problem-solving are at the heart of 4Select. I highly recommend them.”
Questions
Good to know.
- More in retention
- Included in the monthly partnership: see pricing
- Growth calculator
- Related: Churn prevention
- Related: Member engagement
- Related: Member app
- Problem: Members cancel too soon
- Problem: No signals about who is about to leave
- Problem: Too little value for members to stay
- 4Select compared with Gymful