What is better follow-up worth to your business?
Fill in four numbers. See the extra members and revenue when lead-to-member conversion moves towards ~50%.
Every number here comes from real club results.
Includes retention: members stay on average 5 months longer (estimate, 12 to 17). Retention only works with 4Select Club.
One-off start: Foundation package €5,999 — strategy, positioning, website, photo/video and sales training to start with.
Monthly: €1,199, excluding ad budget, cancellable monthly.
Don't know? Keep the standard 20%
Don't know? Keep the standard 12 months
With 4Select, conversion moves towards ~50%
+30% leads: 100 → 130 leads per month
+45
extra members per month: 130 leads × ~50% conversion = 65 members, against 20 now
- Value per member over the full membership
- €588 → €833 (estimate)
- Value of one year of extra members, earned over their membership
- €449,820
- 45 extra members a month → 540 extra members in a year.Each member pays €49 a month for 17 months = €833 per member (12 months average, + 5 months with Club — estimate).540 × €833 = €449,820, earned over the members' full membership — not in one year.
- Retention: lifetime value of a year's current intake (estimate)
- €58,800
- 240 current new members a year × €49 × 5 extra months = €58,800 (estimate, Club only).Valued over the membership, not realised this year, and separate from the extra-members figure: do not add them together.
- Monthly fee
- €1,199 / month
- One-off Foundation
- €5,999
Payback: after about 3 months your extra members' fees have covered the Foundation and the monthly fee.
Clubs working with 4Select move lead-to-member conversion towards ~50%. Indication based on our client work; your result depends on your club, offer and follow-up. Estimates, not guarantees.
Choose your route
3 pillars
- Strategy
- Marketing
- Sales
For growth: more leads, faster follow-up, higher conversion.
€999 per month
Choose Grow4 pillars
- Strategy
- Marketing
- Sales
- Retention
For running and retaining the whole club.
€1,199 per month
Choose ClubBoth start with the Foundation (€5,999). Monthly cancellable, ad budget excluded.
The calculation
Simple maths.
- 01Members today = leads per month × your conversion.
- 02Members at ~50% = leads per month × 50%.
- 03Extra members per month = the difference.
- 04Extra recurring revenue per month = extra members × monthly fee.
- 05Lifetime value of a year's extra intake = extra members per month × 12 × monthly fee × membership length (your length, or +5 months scenario with 4Select Club). This is value over the whole membership, not first-year cash.
- 06Payback = the month in which accumulated monthly revenue has covered the Foundation and the monthly partnership. Each month's new members pay for as long as they stay, so revenue builds up gradually.
- 07Retention value of your current intake is shown separately, so nothing is counted twice.
Questions
About the numbers.
Next step
Ready to grow your business in members and revenue?
We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.
- 15-minute video callFree and without obligation.
- We look at your numbersLeads, show-up rate and retention.
- No sales pitchYou leave with at least two growth points you can use right away.
Territory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.