Simple pricing, one partner.
4Select pricing is built to grow your business in members and revenue: a one-off Foundation of €5,999 sets the plan, then Grow at €999 or Club at €1,199 per month runs it with your own growth consultant. Monthly plans can be cancelled monthly and exclude ad budget.
- 15-minute video call
- We look at your numbers
- No sales pitch
From first analysis to steady scale.
How we work — four steps
- 01
Analysis
We analyse your club, market, numbers and current funnel before anything is built.
- 02
Foundation
The one-off Foundation package builds your website, Dialanta set-up and processes.
- 03
Grow
Choose the Grow or Club partnership: your consultant runs marketing, sales and follow-up every month.
- 04
Scale
We optimise, add channels and locations, and keep growth measurable inside Dialanta.
Pay for structure and a consultant, not for more tools.
Step two · one-off, mandatory
Foundation
€5,999
one-off
The Foundation is personalised to your club. Where your market, brand or structure needs more, we make it custom-made: a Foundation built around your situation instead of a standard set.
- 15-minute video callFree and without obligation.
- We look at your numbersLeads, show-up rate and retention.
- No sales pitchYou leave with at least two growth points you can use right away.
What is in the one-time start (€5,999)
Week 1-2
Analysis & positioning
Club analysis and positioning.
Week 2-4
Brand, photo & video
Brand & visual identity, photoshoot and six video clips.
Week 4-6
Website & set-up
Website, SEO/GEO foundation, Termly, Dialanta set-up and sales training.
Step three · monthly, cancel monthly
Choose Grow or Club.
One all-in price per plan. Excluding ad budget. See 4Select on Dialanta.
3 pillars
- Strategy
- Marketing
- Sales
€999 /month
Dialanta Grow
Includes the full Dialanta Grow software (worth €399/month)
Run in Dialanta.
Works in
4 pillars
- Strategy
- Marketing
- Sales
- Retention
€1,199 /month
Dialanta ClubIncludes the full Dialanta Club software (worth €599/month)
Including the member app, Hub and On Demand, run in Dialanta.
Works inTerritory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.
Have your own marketing team and only need the software? See Dialanta standalone, from €399 per month →
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What is in each plan.
4Select Club includes everything in 4Select Grow, plus Retention.
| Included | 3 pillars
| 4 pillars
|
|---|---|---|
| Monthly price (excl. ad budget) | €999 | €1,199 |
| Dialanta software licence | Dialanta Growworth €399 | Dialanta Clubworth €599 |
| One-time start (Foundation) | ||
| Club analysis | Included | Included |
| Strategic positioning & messaging | Included | Included |
| Brand & visual identity | Included | Included |
| Website with written or rewritten copy | Included | Included |
| SEO & GEO foundation | Included | Included |
| Privacy & cookie compliance with Termly | Included | Included |
| Professional photoshoot | Included | Included |
| Six promotional video clips | Included | Included |
| Dialanta set-up | Included | Included |
| In-house sales training | Included | Included |
| 4Select services: Strategy | ||
| Ongoing strategic guidance | Included | Included |
| Growth plan & KPIs | Included | Included |
| Pricing strategy | Included | Included |
| 4Select services: Marketing | ||
| SEO | Included | Included |
| GEO (AI search) | Included | Included |
| Google Ads | Included | Included |
| Meta Ads | Included | Included |
| YouTube Ads | Included | Included |
| Social media | Included | Included |
| Content & monthly blogging | Included | Included |
| Email marketing | Included | Included |
| Funnels & conversion | Included | Included |
| Website care & cookie compliance | Included | Included |
| Merchandise webshop | Included | Included |
| 4Select services: Sales | ||
| Structured lead intake | Included | Included |
| Sales process | Included | Included |
| Quarterly sales training | Included | Included |
| Coaching & sales enablement | Included | Included |
| 4Select Grow software | ||
| CRM & lead follow-up | Included | Included |
| AI message agent | Included | Included |
| AI voice agent | Included | Included |
| Website with Dialanta Vibe | Included | Included |
| Social media manager | Included | Included |
| Message sender & e-mail manager | Included | Included |
| Reports & AI insights | Included | Included |
| 4Select services: Retention | ||
| Member data analysis | Not included | Included |
| Churn prevention | Not included | Included |
| Member engagement | Not included | Included |
| Lifetime-value tracking | Not included | Included |
| 4Select Club software | ||
| Memberships & direct debit | Not included | Included |
| Check-in & access | Not included | Included |
| Group classes | Not included | Included |
| Branded member app with training & nutrition | Not included | Included |
| Dialanta Hub | Not included | Included |
| Dialanta On Demand | Not included | Included |
| Class feedback & NPS | Not included | Included |
| Retention radar | Not included | Included |
| AI answers members | Not included | Included |
Want to see how this compares with other providers? Compare 4Select with competitors.
Optional add-ons
On request.
Ask about add-ons during your strategy call.
Curious about the VisBody M60? Read how clubs earn with it.
FAQ
Pricing, answered.
Growth calculator
What does it pay back?
Includes retention: members stay on average 5 months longer (estimate, 12 to 17). Retention only works with 4Select Club.
One-off start: Foundation package €5,999 — strategy, positioning, website, photo/video and sales training to start with.
Monthly: €1,199, excluding ad budget, cancellable monthly.
Don't know? Keep the standard 20%
Don't know? Keep the standard 12 months
With 4Select, conversion moves towards ~50%
+30% leads: 100 → 130 leads per month
+45
extra members per month: 130 leads × ~50% conversion = 65 members, against 20 now
- Value per member over the full membership
- €588 → €833 (estimate)
- Value of one year of extra members, earned over their membership
- €449,820
- 45 extra members a month → 540 extra members in a year.Each member pays €49 a month for 17 months = €833 per member (12 months average, + 5 months with Club — estimate).540 × €833 = €449,820, earned over the members' full membership — not in one year.
- Retention: lifetime value of a year's current intake (estimate)
- €58,800
- 240 current new members a year × €49 × 5 extra months = €58,800 (estimate, Club only).Valued over the membership, not realised this year, and separate from the extra-members figure: do not add them together.
- Monthly fee
- €1,199 / month
- One-off Foundation
- €5,999
Payback: after about 3 months your extra members' fees have covered the Foundation and the monthly fee.
Clubs working with 4Select move lead-to-member conversion towards ~50%. Indication based on our client work; your result depends on your club, offer and follow-up. Estimates, not guarantees.
Choose your route
3 pillars
- Strategy
- Marketing
- Sales
For growth: more leads, faster follow-up, higher conversion.
€999 per month
Choose Grow4 pillars
- Strategy
- Marketing
- Sales
- Retention
For running and retaining the whole club.
€1,199 per month
Choose ClubBoth start with the Foundation (€5,999). Monthly cancellable, ad budget excluded.
“We've been in the fitness world for a while now and have seen quite a few things. We recently partnered with 4Select, and it's been great so far! The back office is quite comprehensive, yet remains clear and easy to understand for the sales/front desk team – something we really appreciate. What also stands out is the excellent communication with Arjan and Roel: fast, personal, and wonderfully direct. And honestly... the way they sometimes push us to achieve the desired results is truly remarkable!”
Nuno de BritoGoogle review “After 20 years of managing my own website and marketing campaigns, I entrusted 4Select with taking over at the beginning of January. I haven't regretted it for a second! Lots of high-quality leads and excellent software for effectively following up on them. This has resulted in many new customers. Thanks, Roel!”
Bram TimmermanGoogle review “A great and enjoyable collaboration. Quick response times, clear communication, and proactive problem-solving are at the heart of 4Select. I highly recommend them.”
Henk SmeetsGoogle review “We're very happy with 4Select! They communicate very well and are always willing to help us optimize our lead flow. Great job!”
Njoy Fitness ManagerGoogle review “We are very satisfied with the services provided by 4Select. They deliver effective strategies and have taken our gym to new heights. The partnership has been invaluable, and we look forward to continued success together!”
Joke SeveryGoogle review
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Next step
Ready to grow your business in members and revenue?
We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.
- 15-minute video callFree and without obligation.
- We look at your numbersLeads, show-up rate and retention.
- No sales pitchYou leave with at least two growth points you can use right away.