Not an expensive scale: a conversation starter
The M60 combines 8-electrode multi-frequency BIA with 360° 3D scanning. It delivers 18 body composition measurements, 14 automatic circumference measurements and a 10-point 3D posture analysis, plus a realistic 3D model that shows how a body changes over time.
The real value is the conversation it makes possible: "This is where you are, these are your goals, in eight weeks we measure again." That turns a vague wish into a plan the member can see. The scan is meant for assessment, coaching and progress tracking. It is not a medical diagnosis.
Read the product overview on the VisBody M60 page and how it fits the wider retention pillar.
Revenue model 1: a stronger onboarding
Add a VisBody assessment to onboarding. A scan makes a higher start-up fee easier to justify, because the member receives something concrete on day one: a clear starting point and a report to keep.
It also creates awareness. Once members see their own numbers, the natural question follows: "Do you want to do this yourself, or do you want us to help you get results?" That is where the upsell begins.
Revenue model 2: the missing layer between fitness-only and personal training
Most clubs offer two options: fitness-only or personal training. Many members want more guidance than the first and do not want to pay for the second. A coaching module fills the gap, for example at €20 per four weeks, with a new scan every eight weeks and a 15 to 30 minute progress moment.
WellnessHub, VisBody's AI platform, supports report interpretation, progress tracking and personalised training and nutrition plans, so your team does not have to build each report by hand. The ladder becomes clear: fitness-only, then coaching, then personal training. Members can step up as their goals grow, and each step is a product you can price.
Because the coaching layer is also a reason to come back, it supports retention. You can price the layer within your membership structure.
What we see at the first VisBody clubs
At the first clubs, we see that when the scan is integrated structurally in the member journey, roughly 10% to 30% of members use the coaching layer. This is an observed range, not a guarantee. The result depends on how well the scan is built into onboarding, how staff talk about it and how the offer is priced.
Offered once and forgotten, a scan does little. Built into the journey, it becomes a repeatable product. If you want to explore whether it fits your club, your consultant can build the business case with you.
Related: VisBody M60 for gyms and retention with 4Select Club.
Scan results, follow-up and memberships can be tracked together in Dialanta, so you see what the M60 adds to revenue.
