Is this different from the Facebook and Instagram service?

It is the paid half. Our [Facebook and Instagram](/marketing/social-media) page covers organic and paid as one plan, while this page explains how the ad campaigns themselves are run.

Do I have to give you access to my ad account?

You keep ownership of your page and ad account and grant us access to manage it. You can see all spend and results at any time and remove access whenever you wish.

What kind of offers work for fitness and health businesses?

Trials, challenges, new class launches and membership windows are common. We choose based on your goals and capacity, so that leads match what your team can handle well.

Who makes the ad creative?

We do, from your Foundation shoot and clips and from material your team shares. We adapt it into feed, story and reel formats, and refresh it as ads wear out.

What happens to the leads?

Each one is recorded in your lead manager and receives a quick automatic message. Your team or the voice agent then follows up, and tasks make sure nobody is missed.

Is the ad budget included in the fee?

No. The ad budget is paid by you directly to the platform. Campaign management is part of the monthly partnership, which you can see on the [pricing page](/pricing).

Group fitness class doing squats in a blue-lit studio

Meta Ads that bring in new leads for your club

4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium get more members with Facebook and Instagram ads that are tracked from click to member. 120+ clubs and locations work with 4Select, and the average lead-to-member conversion is 50%.

Included in

Paid campaigns on Facebook and Instagram let you reach people before they search.

For whom: Gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium
What you get: Facebook and Instagram campaigns that bring in new leads.
How long: Ongoing, with a monthly check of the numbers
What Dialanta does: Ad leads land in the pipeline within seconds

The problem

Boosted posts are not a campaign

A boosted post spends money on reach, not on a plan. It shows your photo to people who like fitness in general, with no offer and no next step. Reactions arrive, leads rarely do.

Proper campaigns need a defined audience, a creative that makes one promise and a form or page that makes taking action easy. They also need fresh creative. The same image shown too often stops working, and costs rise without warning.

Most disappointment, though, comes after the lead form is sent. If the person waits a day for a message, interest has faded. Many clubs blame the platform when the weak link is the speed and quality of follow-up. Our AI chatbot can also answer questions at once.

What the 4Select consultant does

People do the work. The system runs it.

4Select is the carpenter. Dialanta is the hammer.

The 4Select consultant

Builds audiences around your catchment area
Writes the ads and picks the photos and video clips
Runs tests and stops what does not work
Reports cost per lead and per member

Runs in

Ad leads land in the pipeline within seconds
Instant AI message to every new lead
Cost per lead and per member in one report

How 4Select does it

Offer, creative, audience, follow-up

We pick one offer per campaign: a trial, a challenge, a new class or a membership window. Creative comes from your Foundation shoot and clips, shaped for feed, stories and reels, with short clear messages that fit your positioning.

Audiences start local and broad enough for the platform to learn, then narrow on what the data shows. Every lead enters your system at once. For the combined view with posting, see Facebook and Instagram, and for the content side see organic social. Ads are one part of lead generation; see also gym leads and our gym marketing agency approach. For short video ads on YouTube, see YouTube Ads.

01
Choose the offer
We agree one clear proposal per campaign and the outcome that matters, such as booked trials or sign-ups for a programme.
02
Prepare creative
Images and video are cut in several formats with different hooks, so we can learn what your local audience responds to.
03
Launch with tracking
Campaigns go live with lead forms or landing pages connected to your lead manager and an instant first reply.
04
Scale what works
Budget moves to the ads and audiences that produce booked visits, and weak ones are paused promptly.

Outcomes we steer

The numbers we report.

These are the figures we steer and report. They guide decisions and are not guarantees, since audiences, offers and seasons all affect them.

Cost per lead: Spend divided by leads per campaign and creative. It shows which offers and visuals earn more budget.
Lead-to-contact rate: The share of leads that reply or answer a call. It is a direct signal of lead quality and of follow-up speed.
Speed-to-lead: Minutes between form submission and first message. Paid social leads are impulsive, so this has a clear effect on bookings.
Cost per booked visit: Spend divided by visits booked, a stricter test than cost per lead because it filters out leads that go nowhere.
Show-up rate: The share of bookings that attend, which tells us if the promise in the ad matches the visit.
Creative fatigue: Frequency and falling response on an ad, tracked so new creative is ready before results drop.

“After 20 years of managing my own website and marketing campaigns, I entrusted 4Select with taking over at the beginning of January. I haven't regretted it for a second! Lots of high-quality leads and excellent software for effectively following up on them. This has resulted in many new customers. Thanks, Roel!”

Bram Timmerman, Google review, 5 stars

Questions

Good to know.

Next step

See what this could be worth to your club.

Open the growth calculator

See pricing