
via 4Select Club
Keep members training even when they can't visit
4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium keep members longer with coach-led home workouts on phone and TV for €4.99 a month. 120+ clubs and locations work with 4Select, and members stay on average +5 months longer.
Included in
Dialanta On Demand offers coach-led home workouts on phone and TV.
- For whom
- Gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium
- What you get
- Coach-led home workouts on phone and TV that members unlock for €4.99 a month.
- How long
- Ongoing, with a monthly check of the numbers
- What Dialanta does
- Dialanta On Demand inside the member app
The problem
Members drift away when they miss a few weeks
Holidays, injuries and busy periods break the habit. The longer a member stays away, the closer a cancellation comes.
Training at home keeps the habit alive until the member is back in the club.
What the 4Select consultant does
People do the work. The system runs it.
4Select is the carpenter. Dialanta is the hammer.
The 4Select consultant
- Introduces On Demand to your members at the right moments
- Plans messages before holidays and quiet periods
- Uses home workouts in your win-back actions
- Reviews who unlocks it and who keeps training
Runs in 
- Dialanta On Demand inside the member app
- Coach-led workouts on phone and TV
- Unlocks and use in your reports
How 4Select does it
Switch it on, introduce it, use it at risk moments
Dialanta On Demand lives inside the member app. Members unlock coach-led workouts for €4.99 a month and train on their phone or TV.
4Select makes sure members know about it at the right moments, for example before a holiday, through member engagement and the member app.
- 01
Switch it on
On Demand is added to your member app.
- 02
Introduce it to members
We explain it at the moments it helps most.
- 03
Use it for risk moments
Members who train less get a reason to keep going.
- 04
Review the use
We follow who unlocks it and who keeps training.
Outcomes we steer
The numbers we report.
On Demand is a tool. We judge it by what it does for membership. These numbers are tracked, not promised.
- Members who unlock it
- Share of members who start On Demand.
- Training between visits
- Home workouts completed by members.
- Average membership length
- The measure On Demand should help improve.
“We're very happy with 4Select! They communicate very well and are always willing to help us optimize our lead flow. Great job!”
Questions
Good to know.
- More in retention
- Included in the monthly partnership: see pricing
- Growth calculator
- Related: Member app
- Related: Dialanta Hub
- Related: Churn prevention
- Problem: Members cancel too soon
- Problem: Too little value for members to stay
- Problem: No signals about who is about to leave
- 4Select compared with Fitleads
