How much should I spend on ads?

It depends on your goal and conversion. We calculate it from the number of members you want to add, not from a fixed rule.

What is a good cost per member?

It is the amount you can spend and still earn money over the membership. We compare it with your member value.

Is the ad budget part of the 4Select price?

No. Ad budget is paid separately to the ad platforms.

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Marketing

You pay for ads but cannot see the members

Ad spend without results usually means nobody tracks what happens after the click. 4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium solve this, and 120+ clubs and locations work with 4Select, and the average lead-to-member conversion is 50%.

Included in

Ad spend without results usually means nobody tracks what happens after the click.

Sound familiar?

Three signs you have this problem

The agency report shows clicks and impressions, not members.
You cannot tell which ad brought which member.
Budget goes up, but sign-ups stay flat.

Why it happens

A structure problem, not just a marketing one.

Ads are only the first step. Without a landing page that converts, fast follow-up and tracking to the member, the euro is lost along the way.

Agency, website and sales team each see only a part. That is why one view from ad to member is a structure question.

How 4Select does it

People do the work. The system runs it.

4Select is the carpenter. Dialanta is the hammer.

What the 4Select consultant does

Sets up tracking from ad to lead to member
Builds audiences and ads around your catchment area
Tests ads and stops those that do not work
Fixes the landing page and form where people drop off
Reports cost per lead and per member every month

What does

Ad leads land in the pipeline within seconds
Instant AI message to every new lead
Spend against members in one report

Included in

“A great and enjoyable collaboration. Quick response times, clear communication, and proactive problem-solving are at the heart of 4Select. I highly recommend them.”

Henk Smeets, Google review, 5 stars

FAQ

Good to know.

More on marketing

See how 4Select grows your business in under 3 minutes

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Next step

Fix this in your club. Book a consultation.

We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.

See pricing

15-minute video callFree and without obligation.
We look at your numbersLeads, show-up rate and retention.
No sales pitchYou leave with at least two growth points you can use right away.

Territory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.