Strategy
Memberships that are too cheap or too confusing
Underpriced or unclear memberships cost you revenue on every member, and confused prospects do not sign. 4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium solve this, and 120+ clubs and locations work with 4Select, and clubs see on average +20% revenue growth in the first year.
Included in
Underpriced or unclear memberships cost you revenue on every member, and confused prospects do not sign.
Sound familiar?
Three signs you have this problem
- You are cheaper than the club next door, but not busier.
- Prospects ask which membership is best and your team gives different answers.
- Many old contracts and special deals make it hard to change anything.
Why it happens
A structure problem, not just a strategy one.
Prices often grow by accident: a discount here, a new contract there. Over time nobody remembers why a membership costs what it does.
Pricing sits between strategy, marketing and sales. If those are run by different people or suppliers, the price is never looked at as a whole.
How 4Select does it
People do the work. The system runs it.
4Select is the carpenter. Dialanta is the hammer.
What the 4Select consultant does
- Compares your prices and contracts with the local market
- Looks at which memberships members choose and keep
- Proposes a clearer structure and price points
- Writes the explanation your team uses in a sales conversation
- Plans how to introduce changes to current and new members
What 
does
- Memberships and direct debit set up per plan
- Revenue and member mix per membership
- New offers tracked from lead to sign-up
“A great and enjoyable collaboration. Quick response times, clear communication, and proactive problem-solving are at the heart of 4Select. I highly recommend them.”
FAQ
Good to know.
See how 4Select grows your business in under 3 minutes
Next step
Fix this in your club. Book a consultation.
We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.
- 15-minute video callFree and without obligation.
- We look at your numbersLeads, show-up rate and retention.
- No sales pitchYou leave with at least two growth points you can use right away.
Territory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.